12X exists for the tired and the hungry.

We live in a world full of noise—constant voices telling us who we should be, what we must achieve, and how to measure our worth. From the moment we’re born, we’re shaped by expectations and comparisons that slowly pull us away from our true identity.

So we strive. We perform. We chase approval.
But beneath the surface, many of us are running on empty spiritually and emotionally drained.

This is for the men who are done pretending.
For the ones who are tired of proving, hustling, and carrying the weight alone.

Because true transformation doesn’t come from doing more.
It comes from surrender from embracing who God already says you are.

This is a movement of men walking in freedom, identity, and brotherhood.
Not to earn worth but to live from it.